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Infusion

The In·fu·sion: 1. The introduction of a new element or quality into something.

Infuse your marketing efforts with relevant, refreshing content that will leave you craving more. The Infusion, Elixiter’s marketing automation blog, is hydrated with insights from the Elixiter team on new projects, interesting thoughts and industry conversations.

Devour some of Elixiter’s educational articles, useful tips and best practices to help diagnose your unique lead generation pains or improve your current marketing concoction.
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Email Deliverability: How to Reach Your Audience's Inbox

Posted by TaraSlover on February 12, 2014

Email deliverability seems to be one of the biggest concerns for email marketers.  As email evolves and providers get better at filtering out spam, it becomes more and more difficult to get your message out to your audience. Marketers may find even their quality; permission-based emails are being filtered out of subscriber’s inboxes.  To help marketers keep their emails out of the spam folder we have developeda list of email deliverability dos and don’ts.

Do

  • Be trustworthy.  Give your potential subscribers an incentive to opt in, but don’t promise more than you can deliver.  Timely, targeted, valuable emails with catchy subjects and engaging content are good incentives for your audience.
  • Maintain and segment your lists.  Before emailing your new contacts, ensure email addresses are correct.  Also, clean these lists often so you don’t continue to send emails to inactive recipient addresses. Remember to send targeted emails to defined segments NOT the entire database.
  • Choose a reliable email marketing service provider.  Your provider should be able to handle bounce codes, feedback loops, and connection optimization.
  • Clearly brand your opt in form.  Be sure to identify the company, major products and brands or business units.

Don’t

  • Imitate the marketers whose emails have landed in your spam folder.  Look through this folder and try to identify what it is about each of these emails that has landed it in this folder. 
  • Don’t make unsubscribing difficult for your audience.  Individuals who have opted in are still more likely to mark your email as spam than they are to simply unsubscribe, so make it simple and apparent.  At the point of unsubscribe include an option to change an address and/or frequency options.
  • Use words like “free,” excessive punctuation, or misleading subject lines. Subject lines hold huge weight on the deliverability of your communications so carefully select words that are relevant but also reputable.  Put yourself in your audience’s position and consider what would make them flag your emails as spam. 
For more information on email deliverability, read the full article here.

Also, read our article, Global Email Compliance Guidelines, for spam laws by country.

 

Source:

Marketo's Ebook:  Email Deliverability


Elixiter is Pleased to Announce Marketo Summit 2014

Posted by TaraSlover on January 21, 2014

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Elixiter is pleased to announce The Marketo Summit 2014 taking place Monday, April 7th through Wednesday, April 9th 2014 at the Moscone Center in San Francisco, CA.  The 3-day event will feature industry leaders, customer experts, Marketo Partners and executives and 50+ game-changing content sessions to show you how to increase your marketing success and simplify your world to help you get the results you need faster. 

Register today and take advantage of our $100 discount off the currently promoted price when you select a registration type of “sponsor other” and enter code ELI100

 Early Bird pricing runs through 1/31/2014.  Join the Marketing Nation and rise to the top!


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